During 2012 three childhood friends all in their twenties, busy doing business in software development, electronics trading and fashion, decided to get together to create a unique dining concept for their familial home town of Kannur in Kerala, South India.
As creative entrepreneurs they were quick to recognize a gap in the market and set about leasing a substantial piece of land in their city to build an incredible structure.
With a design reminiscent of typical ancestral Kerala, their innovation provides a massive car parking area, has a dedicated space for kids to play, is devoid of doors for a permanent welcome and is without steps to allow the most senior residents to easily enter the fabulous restaurant called ‘Raandhal’ meaning Lantern.
Guests can choose between the traditional South Indian menu or select fresh fish for live cooking; pan fry and BBQ preparation. Indeed a totally unique and highly successful restaurant was launched in 2013 to the delight of the North Kerala community!
As a team of dynamic individuals they looked to progress their seafood brand to an international scale and chose the United Arab Emirates for it’s demographic diversity and open a seaview seafood restaurant in Dubai. Passionate and committed to an increasingly popular range of seafood recipes, in March 2015 they converted what had once been a modest property in Sharjah into ‘City Corner Restaurant and Cafeteria’ where within a year they were serving amazing seafood dishes to more than 20 different nationalities.
With growing confidence thanks to rave reviews and a loyal band of followers who travelled from every corner of UAE to enjoy their culinary delights, the three hospitality professionals decided to relocate operations to Jumeirah, Dubai where in August 2016 they found the perfect location on Jumeirah Beach Road, just a stones throw from world famous Burj Al Arab. In January 2017 they sold ‘City Corner Restaurant and Cafeteria’ for further investment into their new Dubai based venture i.e a casual seafood restauramt in Dubai.
A spectacular bright and welcoming white washed villa, ablaze with unique, colorful wall art, ‘As You Fish’ conjures excitement as guests enter the doors of a unique seafood restaurant concept for the Jumeirah community and beyond.
With a thoughtful, carefully planned menu that appeals to Emiratis, Europeans and Asian residents as well as visitors to Dubai, ‘As You Fish’ is already an established dining venue thanks to its ‘Fruit De Mer’ culinary delights.
Guests can enjoy Signature dishes, seafood platter, traditional European style fish and chips, seafood chowder, lobster rolls, soft shell crab, sliders, tacos and much more. Select your own live fish or visit the fresh fish counter then choose BBQ or pan fried options and a wondrous selection of unique sauces to accompany your seafood dishes.
‘As You Fish’ is open 7 days a week from noon until 1am and caters for couples, families, groups and parties.